From campaign check-ins to clearer decisions

Ad metrics tell half the story. See the decisions, too.

Track performance, save snapshots at different times of day, and record each decision with its reason. Know what changed—and what happened next.

Start with AdsMeterSee how it works

Business owners • Marketing leaders • Media buyers

Campaign activityToday
Store campaignSales campaign · September
Snapshot saved
Spend2,000SAR
Revenue5,200SAR
ROAS2.60×
09:0011:3014:00
Two snapshots, one campaign3.20× → 2.60×09:00 / 14:00
Performance note

Spend grew faster than revenue between the two snapshots.

Decision logged

Reduce the less efficient ad set's budget

Reason: return fell compared with the earlier snapshot.

Linked to the 14:00 snapshot · 14:15

Illustrative example • Sample data
  1. Check in. Save a snapshot.
  2. Record the decision.
  3. Review what follows.

The full picture, beyond the latest number

From “How are the ads doing?” to “What did we do about it?”

Connect performance changes to a record of check-ins and decisions. Keep the context behind every decision.

  1. 01

    Check in. Save a snapshot.

    Log spend and revenue at a specific time of day, so you have a reference to compare against.

  2. 02

    Record the decision.

    Log the change you made and why you chose it, based on what you saw.

  3. 03

    Review what follows.

    Come back to later snapshots and see how performance moved after the change.

Clarity on both sides

One workflow. A clearer view for everyone.

Know what happened, and why.

Keep your own record of how campaigns performed and what was done about them, so reviews with your team or agency start from facts instead of repeated questions.

  • Save snapshots at different times of the day.
  • Log each decision with the reason behind it.
  • Bring a clear record to every performance review.
Check-in overview
  • Online store14:15Snapshot + decision
  • Mobile app13:40Snapshot saved
  • Services website11:20Note added

Performance + check-ins + decision context

Illustrative example • Sample data

Built around the check-in

Every decision has context. Keep it.

09:00 · Snapshot3.20×ROAS · 1,000 SAR
14:00 · Snapshot2.60×ROAS · 2,000 SAR

Snapshots you can revisit.

See campaign performance at different times of day. Remember the starting point, not just the latest number.

Decision logged

Reduce the less efficient ad set's budget

Reason: return fell compared with the earlier snapshot.

Next check: review performance after the change

Decisions with a reason.

Link each decision to the snapshot that prompted it, with notes on why. The reasoning is still there when you come back.

Metrics that matter to you.

Choose the metrics each client monitors. ROAS, CPA, CAC and AOV are calculated from your snapshots.

ROAS2.60×
CPA40 SAR
AOV104 SAR
CAC50 SAR

Example performance metrics

A second opinion on your day.

AI Insights compares a client's snapshots across the day and suggests what to look at next. The decision stays yours.

AI insight09:00 → 14:00

ROAS fell from 3.20× at 09:00 to 2.60× at 14:00 while spend doubled.

  • Check which ad sets added the most spend since the morning.
  • Save another snapshot after any budget change to compare.

Suggestions only · you decide what to change

Illustrative example • Sample data

Pricing

One plan. Full access.

Billed monthly or yearly. Cancel any time from your account.

Monthly

37.50SAR/month

Billed in US dollars: $10

Flexible, cancel any time.

  • Unlimited clients
  • Snapshots and decisions
  • AI insights

Yearly

Best value

375SAR/year

Billed in US dollars: $100

Save 17% — two months free.

  • Everything in Monthly
  • 2 months free

Prices include VAT where it applies.

Payments are processed securely by Stripe. Manage or cancel any time from your account.

FAQ

Before you start

Who is AdsMeter for?

Business owners and marketing leaders who want a clear record of campaign check-ins and decisions, and media buyers who want to organise their monitoring and document their work.

What is a snapshot?

A saved record of a campaign's spend, revenue and orders at a specific time of day. Snapshots from different times help you compare changes and revisit the context behind your decisions.

Does logging a decision change anything in my ad account?

No. A decision records what you decided and why. You still make the change in the ad platform yourself.

Can I cancel any time?

Yes. Cancel from your account whenever you like. You keep access until the end of the period you've already paid for.

Start with a clearer record

Turn check-ins into decisions you can look back on.

Performance changes. Keep the context of what happened, and what you did next.

Start with AdsMeter